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The Laundress was founded in 2004 by Gwen Whiting and Lindsey Boyd. The New York-based creatives were left unsatisfied with existing laundry products on the market so decided to develop their own 'made in the USA' cleaning solutions. With each carefully crafted Laundress product washing is a delight, made even more enjoyable with an assortment of fantastic tools and storage options. The Laundress Laundry Detergents offer excellent value per wash compared to both natural and supermarket brands, their highly concentrated products use less per load and therefore require less packaging, energy, and water. Clean and Green - The Laundress products are cruelty-free and contain no animal by-products. Importantly ingredients are plant-derived and free of artificial colours, dyes, allergens, sodium lauryl sulfate (SLS), petroleum, phthalates, phosphate, parabens, and chlorine bleach. You can wash with confidence as The Laundress products are suited to all machines, washing temperatures, and water systems. Products are formulated with active ingredients - enzymes, colour guard, and bleach alternative - that preserve fabrics and colours while targeting stains.