MOTHER was founded in 2010 by Lela Becker and Tim Kaeding. With extensive denim backgrounds, they were determined to do it all different.
What's With The Name?
The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft.
Storytellers at heart, it’s all in the details at MOTHER. From the inspiration behind each season to a language all her own, there is personality to be found in unexpected places. MOTHER tries not to take herself too seriously - and neither should you.