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PIPPA RIDLEY is an Australian lifestyle brand focusing on the ageless modern women who lives and breathes the laid back lifestyle and is always planning her next Holiday.

Pippa is a city girl who packed up and left for the beaches to live a more laid back, sun enriched lifestyle.

Born into the fashion industry with decades of experience has a love for all things creative, unique and colourful.

Pippa’s intentionally designed collections are all about creating a culture of generational styling that is timeless, sophisticated with a flavourful edge.