Helmut Lang, a fashion designer, set up a made-to-measure fashion studio in Vienna in 1977 and opened a boutique in 1979, at the age of 23. His clothes were made with very sharp lines and careful cuts, creating basic but extremely elegant silhouettes in high quality and often high-tech fabrics.

Helmut Lang's approach to fragrance, like his approach to to fashion - has always been forward thinking and ahead of the times. Each Helmut Lang scent can be worn by a man or woman. Our fragrances are not about definitions and constrains; it is about individual expression and connection - the evocation of emotion via our most visceral of senses: smell.

Helmut Lang introduced three fragrances in the early 2000s—Cuiron pour Homme, a Woody Chypre fragrance for men launched in 2002; Eau de Cologne, an Oriental Woody fragrance for men launched in 2000 and Eau de Parfum, launched in 2000. Highly praised by perfume lovers, the scents were eventually discontinued but remained treasured and sought after by collectors, which sparked interest in a re-launch in 2014.All three fragrances of the Helmut Lang collection were re-launched in October 2014, in the iconic square bottles with simple black and white labels, remaining true to the original formula in spirt and ingredients.